Botswana Booklet

This little booklet was designed to promote Botswana's marvels and amazing experiences. It was agreed from the beginning that this little editorial piece needed to feel a bit rough and adventurous. We wanted to feel the spirit of a travel journal, filled with drawings, patterns, textures, polaroids...full of memories, anecdotes and tips. A bit rough, but still quite sophisticated and modern.

The cover almost says it all. The zebra pattern screenprinted onto kraft card gives away what's inside. Wilderness untouched.

Art Direction & Graphic design

Client: Black Tomato | Year: 2016