Mélanie Johnsson


Stories from behind the scenes...

How to inspire people outside of Instagram


I have been thinking about this a lot lately. When I talk about inspiring people, I don’t only mean making them feel inspired to go on adventures, to pick up a brush and start painting or to re-decorate their homes to make them feel a certain way. I mean inspiring people to do the right thing when it comes to preserving and protecting our beautiful blue planet.

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Social media is a very powerful tool to share eco-friendly and sustainable ideas with everyone. Instagram, for instance, is making it easy to share striking visuals and attract people’s attention on important issues. It is a great place to be inspired and inspire others to make the world a better place.

There is one problem though and that’s something I have been thinking about a lot lately. I have to talk about my personal experience on this one…For example, when I post an illustrated tip from my Green List on Instagram, it feels like I’m preaching to the converted.

Most of the people that follow me on Instagram are smart, educated, creative and probably already well aware of sustainability and green issues. So sharing my green ideas with them, however good they might be, will of course re-inforce their convictions, but I won’t be reaching out to an audience that might not be aware of the problem…

When posting on Instagram, I am talking to my fellow human beings, to friends, designers, artists, engineers, accountants…ect but I’m not sure I am reaching out to the people I see grabbing five fresh plastic bags at a supermarket’s till. So how can I reach those people? How can the message be spread outside of the Instagram bubble we live in?

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See the tips under #melsgreenlist on Instagram

See the tips under #melsgreenlist on Instagram


It’s obviously a tricky one.

I think the best way to raise awareness is to talk about issues that we care about. It doesn’t matter where or how. We’ve got to talk about it. On social media for sure, but also in real life. Let’s start the dialogue with our family, our friends that might not be into Instagram or Twitter, our cousins that live in a bustling city and couldn’t care less about the ocean, those strangers that just got a drink with plastic straws…Let’s open a dialogue. Let’s be friendly, funny and touching. Let’s talk about why certain issues are important to us personally, and why they matter globally.

Let’s not attack or be aggressive, let’s speak with our hearts and use all the tools we’ve been given to convince people outside of our usual circles that preserving our planet should be their number one priority. Because at the end of the day, this blue planet is the only one we’ve got; we’re here because of it, we survive because of it and we should all love it above everything else.


What are you thoughts on social media and spreading awareness on sustainability issues? I’d love to know what you think!