I was asked (along with 4 other illustrators/designers from around the globe) by MOO to design cards celebrating all things font and typography. Our brief was pretty straightforward: we each had to tell the story of how we incorporate fonts into our designs – using our style, creativity and unique twist.
Here is what I came up with...
It’s time to realise we can still change things around and protect all the marvels the earth has to offer. Let’s put the pieces back together and start acting to preserve our environment. Mixing a visually strong, bold, audacious typeface (the Futura) with hand painted colourful illustrations, to invite people to discover and enjoy the beautiful animal species we need to preserve. I also like that the word PRESERVE works both in English and French. The back of the postcards will all be the same and have 10 easy tips to start preserving/protecting the environment. Little changes everyone can do to have a positive impact.
Why use the Futura?
Designed in 1924 by Paul Renner, the Futura was based on simple, basic forms: the circle, the triangle and the square, making it an ageless, elementary typeface. I chose the Futura for this specific design because I believe it is one of the strongest, clearest and most beautifully drawn typeface out there. It gets a message across really efficiently. Setting the Futura in bold and all caps also gave me a lot of space to illustrate in and out of each individual letter. Each letter becomes a little sculpture itself.