Meet & Plan
Firstly, I'd love to know more about you and your brand, project or event. You may have already filled an enquiry form to get an estimate cost or sent an email to introduce yourself. I will get back to you and we can start chatting and getting to know each other. I love meeting people face to face, so we will probably set up a coffee date if you live in London. If you don't, we will use Skype or a good old telephone call. Each project is unique, so after our chat, I will be able to put together a proper quote*, contract and timeline for us to work together. Once everything has been agreed upon and the paperwork has been signed, the fun part can begin!
*May vary from your estimate. Once fees are agreed upon, you will be invoiced for 50% of the total design fee up front with the remaining payable on delivery. Design work can only begin once this first invoice has been paid.
Explore & Create
- I will begin by researching and understanding what makes your brand/project/event unique. By putting together a Moodboard of visual inspirations, I will be able to define a direction for the visual identity of your brand/project/event.
- Once you've approved the Moodboard, I will start playing with ideas: drawing, painting, collaging, illustrating, but nothing too refined yet. This phase is one of research and experimentation. The best part!
- As soon as I've received your feedback on Phase 2, I will start refining the chosen design and creating marketing collaterals if needed. We will collaborate on two more rounds* of revisions before finalising the design.
*I will be flexible on small revisions, but any revision that will seem unreasonable (for example: if you decide against something in Phase 2 but then want to bring it back in Phase 3) or any big revision or u-turn in the design direction will be charged an additional cost.
Refine & Deliver
Now that you're really happy with the design, it will be time to polish everything to perfection. Depending on our project, I will look at creating visual guidelines, choosing paper stocks, fonts, getting printed proofs or anything else we might need. When our project has come to a close and the final invoice has been paid, I will send over a link to download all your final files.